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Birkenstock goes public on New York Stock Exchange_我的网站

一 |     Birkenstock took a big step forward on Wall Street this week, taking the nearly 250-year-old German shoe and sandal maker public.The footwear, often seen as a counter culture shoe for hippies, and in more recent years influencers, has become must-have footwear for many people, but Birkenstock's Initial Public Offering, or IPO, which was originally priced at $46 per share, didn't attract the dress shoe-wearing stock brokers on Wednesday.Shares opened at $41, near the lower end of its expected range of $44 to $49 set a week prior, as Birkenstock CEO Oliver Reichert rang the opening bell in a room surrounded by traders sporting the opened-toed footwear and others waving the sandals in the air.Birkenstock Holding Ltd. sold nearly 10.8 million shares in the offering, which raised about $495 million on the day. Its shareholders sold an additional 21.5 million shares, according to the Associated Press."Through the strong reputation and universal appeal of our brand -- enabling extensive word-of-mouth exposure and outsized earned media value -- we have efficiently built a growing global fanbase of millions of consumers that uniquely transcends geography, gender, age and income," Birkenstock said in a recent regulatory filing with the Securities and Exchange Commission, according to the AP.What started out in 1774 as a somewhat frumpy, but functional arch support sandal has transformed into a cult fashion item and billion dollar business, bolstered with support from the recent blockbuster hit "Barbie" when Margot Robbie's character is forced to choose between high heels or the strappy suede footwear.In tandem with the opening on Wall Street, Birkenstock hosted three consumer activations in public parks throughout Manhattan and Brooklyn.To highlight New York as "the city that never stops walking," the brand created what it dubbed "Birkenfields" for a public sensory experience that explored the brand's nearly 250-year heritage and expertise in foot health.The global brand is deeply rooted in foot health maintenance as well as a family tradition of shoemaking: Its inventor sought to provide function, quality and tradition as Birkenstock's core values.Over 95% of Birkenstock products are assembled in Germany with more than 90% of their materials and components sourced from Europe, ensuring the brand meets "the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing," according to a company press release.。    8月25日消息，中科院地球环境研究所联合多家国外机构完成一项农业研究，用粪肥合理替代化肥，既能改良土壤，还可以提升粮食产量。     一直只施化肥，时间久了土壤有机质会被消耗，土壤里面各类养分比例失衡，地里微生物也没法好好发挥作用。    研究团队整理全球179个站点，一共710组田间观测数据，发现粪肥可以把土壤碳、氮、磷分别提升27.8%、24.4%、29.2%，让土地肥力慢慢恢复过来。    按照测算，如果在条件合适的地区推广粪肥替代，全球每年可以多产出4.82亿吨到7.08亿吨谷物，土壤碳氮磷储备也能提升26%至32，增产和养土两件事可以同时实现。    但它并不是万能解法，不管时间还是地域，都有硬性条件。从时间上看，持续施用粪肥之后，农作物增产效果大约19年就会摸到天花板，可土壤养分积累要差不多30年才会完全饱和。    土壤里面磷元素增幅超过72.4%之后，增产效果就会明显变弱，氮磷比下降超过26%，反而有减产风险。    地域上面限制同样不小，想要拿到双赢效果，年均降水需要落在1119毫米至1237毫米区间，同时土壤本身碳氮比也要处在合适范围。     太干旱的地方，粪肥很难分解；雨水太多，养分又会被雨水冲走，这两种情况都可能出现粮食、土壤双双受损的局面。    简单来说，粪肥替代化肥是很好的农业思路，但不能直接照搬到处乱用。要结合当地降水、土壤情况，把控施用时长和用量，选对适用区域，才能真正做到土地变肥，粮食增产。

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▲粪肥替代化肥改善土壤养分平衡并提升作物产量概念图          

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Published on:09:19:48